In 2021, we participated in the Value-Added INOSUIT Program managed by the Turkish Exporters Assembly. Within this framework, we established our Corporate Innovation System to develop a growth strategy and systematic approach centered on innovation.

Our innovation vision is defined as “Establishing a sustainable innovation infrastructure and culture in the chemical and paint industry that ensures the company remains a trusted and preferred leader among customers, partners, and employees by consistently demonstrating its distinction, expertise, reliability, and quality.“