Since 1979, Kayalar Kimya has been producing in the field of wood protection systems under the Genç brand. Recognized as one of the world’s leading furniture paint and varnish brands, Genç has been operating as an R&D center since 2011, launching numerous innovative products and partnerships.

In 2016, Genç became the first in its sector to join TURQUALITY, the state-supported branding program. Today, Genç stands out globally with its superior product quality and pre- and post-sales technical support services.